A License To Print Money

 Every business owner is looking for a way to make more money. To do this the business needs to find a way to lower cost or increase sales. How would you like to do both?

"An email marketing list full of people who know you and trust you is as close as you can get to having a license to print money." - Bob Firestone

What other medium exists that allows you to market to thousands of people simultaneously in a matter of minutes and do it all for just pennies a day? Email marketing is the highest ROI activity a business can do.

The 5 Most Expensive Words In Business

"I'll Just Do It Myself"

Great business men understand that doing the things thay are not experts at works against their goals. Menial tasks take a lot of time and have little to no return on time (ROT) takes time away from activities that grow the business.
Does anyone seriously think Donald Trump cleans his own house(s)? Of course not! The math does not make any sense.
If you make $250,000 a year any activity that doesn't generate $120/hr in productivity should be done by someone else. Hiring a part time bookkeeper for $15/hr and doing something productive nets out to a profit of $105 for the hours you are not staring at quickbooks.

What activities are you doing right now that would be better done by someone else?

What can a business owner do?

Every business owner large and small wants their website to be at the top of the search results in google. The top results get the most traffic, generate the most leads and make the most money.
Getting to the top for a key search term can easily turn into a full time job trying to employ every new tip and trick. I personally don't know a lot of business owners who don't have better things to do. To quote Marshal Sylver "What is the highest and best use of your time?"
Instead of trying to game google for short term benefit, the long term result of top search results is simple.

1. Quality Content
2. Link building
3. Repeat

Googles' algorithm for search is always changing in an effort to provide the best user experience. In these changes the one thing that remains constant is the best content with the most links stay at or near the top of the search results.