Every business owner large and small wants their website to be at the top of the search results in google. The top results get the most traffic, generate the most leads and make the most money.
Getting to the top for a key search term can easily turn into a full time job trying to employ every new tip and trick. I personally don't know a lot of business owners who don't have better things to do. To quote Marshal Sylver "What is the highest and best use of your time?"
Instead of trying to game google for short term benefit, the long term result of top search results is simple.

1. Quality Content
2. Link building
3. Repeat

Googles' algorithm for search is always changing in an effort to provide the best user experience. In these changes the one thing that remains constant is the best content with the most links stay at or near the top of the search results.