Email Marketing

Written by Bob Firestone
Wednesday, 24 February 2010 19:21

It is said that the fortune is in the follow up. If you are selling anything the chances of the people you meet currently being in need of what you have to offer is slim. For every 100 people you meet maybe 1 or two is in buying mode and looking for someone to help them spend their money. That is why staying on contact with the other 99 perspective customers is so critical.

There is no more cost effective way to stay in front of these people than email marketing.

If you meet 10 people a week at the end of the year you have a list of 500 people that you need to be marketed to each and every month.

Monthly Newsletter: Cost of Direct Mail Vs Email Marketing

  Direct Mail email marketing w/ FWM
Number of people 500 500
Cost per unit $1 $10/mo flat rate pricing
Monthly cost $500 $10
Annual Cost $3,000 $120

Using email marketing instead of direct mail in this example would save your business $2,880 annually.

500 people is a small list the savings becomes more incredible the larger the list becomes.

Stats & Real Time Reporting

In addition to the cost savings email marketing gives you the ability to see who has opened it, who hasn't, who gave you a bad email for each promotion you send out.

CAN-SPAM Compliance

Each promotional email you send out is now required by law to be in compliance with the CAN-SPAM act of 2003. With a big list trying to comply with the law manually can easily become a full time job all by its self. Technology allows us to be compliant with the law without lifting a finger freeing you up to spend that time on productive activities.

Get Started Today Free

Our email marketing partner has created a free startup account where you can build a email list of up to 100 people for free.
Get Started Now For Free! (click here)
This is not a 30 or 90 day free trial, this account is totally free for up to 100 contacts in your marketing list.